ACTIS LAW GROUP is lead counsel in the class action lawsuit against Amazon for allegedly knowingly duping millions of consumers into unwittingly enrolling in Amazon Prime. Furthermore, after enrolling consumers, Amazon designed the cancellation process to prevent them from ending their subscriptions. Company leaders also “slowed or rejected” revisions to the process that would have made it easier for consumers to cancel their Prime membership.

The Plaintiff and Class Members were either:

• Misled into enrolling in Amazon Prime through ambiguous or deceptive interfaces (e.g., default options, pre-checked boxes, or unclear disclosures during checkout); or

• Faced unreasonable and deliberately obstructive steps when attempting to cancel their membership.

The Defendants’ practices have caused widespread harm to consumers, including, but not limited to, unauthorized charges, undue financial loss, and pain and suffering.

Amazon’s practices may have violated Canadian consumer protection laws. Firstly, they failed to obtain informed consent before charging consumers for Prime membership. Secondly, they made it unduly difficult to cancel.

The U.S. Federal Trade Commission has already fined Amazon a civil penalty of US$1 billion dollars and ordered them to refund US$1.5 billion in consumer refunds. In addition, Amazon must change its practices in the United States. This includes adding clear and conspicuous disclosures regarding enrollment in Amazon Prime and declining enrollment, as well as enabling cancellation of an Amazon Prime subscription. All of this will be supervised by a third party.

Actis Law Group believes that action must be taken for the millions of Canadians who were enrolled in Amazon Prime without their consent, or who either experienced unreasonable difficulty when attempting to cancel their subscription or were unable to cancel it.

If you or someone you know has been signed up for Amazon Prime without consent or were unable to cancel a subscription that was unduly difficult to cancel and you wish to obtain more information on potential compensation or to be kept advised of the status of the class action litigation or any resulting compensation, please provide your contact information to our law firm using the form below.